Let's say you were a pan-dimensional evil clown who enjoys eating kids. Where would you hide out now? The sewer? Nah, this isn't 1960, the year Stephen King's novel It was originally set. Today, any child-eating demon worth its salt would definitely set up shop in Fortnite, one of the most popular games in the world.
And it looks like that's what's happening. As we speak, Fortnite is teasing a crossover event of some kind with It Chapter 2, which premieres in US theatres this weekend.
Run around Fortnite's battle royale island, and you'll find red balloons emerging from sewer grates. Pop one, and you'll hear a demonic cackle. Hey, cool!
Red balloons are starting to appear across the map 🎈🤡 #Fortnite pic.twitter.com/geY9pVGpFlSeptember 4, 2019
This isn't the first time Epic has wrangled a cross promotion with a major motion picture, of course. There have been the teamed up with John Wick, which isn't a horror, but certainly isn't meant for kids.
And hey, I'm not sure kids scare all that easily these days anyway. Being that they've grown up with an internet that's given us things like the Command & Conquer Red Alert 3's Tim Curry) first aired.
