GeForce Now is perhaps one of the how the streaming service conducted business with developers is still holding it back from maybe realising its full potential.
Since the Activision Blizzard among those that pulled (at least some games) out. These U-turns followed what were referred to by Nvidia at the time as "misunderstandings." So, I submitted some questions to Nvidia about GeForce Now, with a mind to clear up what exactly that meant.
When I asked about the situation, and why game developers had backed out, senior product manager of GeForce Now, Andrew Fear, had this to say:
"There were a few publishers who wanted to try GeForce Now during our free beta period, and then wanted more time to figure out their cloud strategy once we started charging. Many have reed GeForce Now already, and we expect more to re in the coming months and years based on from their s."
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What this highlights is Nvidia's confidence that business will pick up in the near future. In fact, Fear made it very clear that Nvidia's good relationship with developers and publishers had "not at all" been harmed by previous incidents.
"We have continued discussions with them about Geforce Now," he says, "and for most it is a question of when, not if, they will GeForce Now."
The count for GeForce Now recently ed 10 million, with new s being added "every month, at a fairly consistent rate," Fear tells me. So it would seem a bright future is ahead for the game streaming service. But it's still unclear as to whether these s will stick with the service if their favourite game is notably missing.
Here's hoping these publishers make an about turn and come on board, because there's no way I'm paying over a grand for a fancy new GPU just to play the next big AAA release.
