Riot feared angering gamers with mobile and card game announcements
After the reception Diablo Immortal and Artifact got, it’s hard to blame them.

Employees at League of Legends fans—especially as Riot has always been perceived as a one-game company.
5 WAYS TO ANNOUNCE RISKY/CONTROVERSIAL VIDEO GAMESEarly last year, there was some fear/concern at Riot about our plans to announce a number of mobile games and a card game.All the announcements ended up going really well. ITT I'm gonna share some strategies we used. >🧵1/22 pic.twitter.com/FrngQiBtb5January 4, 2020
Riot especially wanted to ensure it was acknowledging that it was jumping on the bandwagon by releasing an Autobattler, Teamfight Tactics, and generally show its love and nerd credentials in each new genre the developer was moving into. “The solution here was to be honest and talk about TFT with players the same way we were talking about it internally,” said Rigney, pointing out that their official announcement pointed at Dota Auto Chess as the direct inspiration for TFT.
Rigney also noted that some showed reluctance to “lean into the memes” by embracing the anti-Diablo Immortal meme “Do you guys not have phones?” certainly thought of it as a declaration of war.
You can read Rigney’s entire thread on Twitter.
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Jon Bolding is a games writer and critic with an extensive background in strategy games. When he's not on his PC, he can be found playing every tabletop game under the sun.