Square Enix: DRM is "essential for the foreseeable future"
In a new interview, an executive at DRM policy. The executive claims that DRM protects profits at the end of the day, and that's the most important thing to any development studio, big or small.
“The primary benefit to us is the same as with any business: profit,” Adam Sullivan, the senior manager of business and legal affairs at Square Enix, told TorrentFreak . “We have a well-known reputation for being very protective of our IPs, which does deter many would-be pirates.” When asked if DRM actually works, he responded, “[E]ffectiveness is notoriously difficult to measure—in short, we rely on the data available to us through our sales team and various vendors, along with consumer .”
When asked if DRM is here to stay, Sullivan said, "This depends on your definition of DRM, but generally yes—I think DRM will be essential for the foreseeable future.”
For all of the foster goodwill with their player-bases and offer DRM-free alternatives are becoming a larger part of the discussion—and thank goodness for that.
To read the full interview with Sullivan, head over to TorrentFreak .
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